VIVA Slap

Naturally, a music station like VIVA is not familiar with the individual beverage production and manufacturing processes. So it first had to find suitable suppliers and distribution partners to help it in producing the drinks.

For this, mynetfair offers the entire supply chain of raw material suppliers, ingredient manufacturers, packaging designers and manufacturers, bottling companies, logistics, delivery services and advertising agencies. Thus the raw material for VIVA’s Slap drink was produced by a company in Darmstadt. A company in Kehlheim is responsible for the packaging design, while Rexam is manufacturing the required cans and bottles. The drinks are being bottled by a dairy in Scandinavia which then passes on the product to another company in the packaging sector for analysis and declaration. Finally, the product is advertised on VIVA and thus made known to the consumer.

RICH® Prosecco

Not being an expert in the areas of Prosecco manufacturing or drinks distribution, Aloys first faced the task of finding a suitable Prosecco and the right distribution partner for production, design, canning, logistics and marketing, because he wanted RICH® to be a top quality product.

mynetfair - which was still not online at the time - assisted him by providing him with the most suitable supply chain for his product. After a brief search, the right grapes for this fine wine were found in Treviso, a province in Italy and the home of Prosecco. A company in the USA which had developed a patented method of canning Prosecco without loss of quality, was commissioned with the canning. An advertising agency in Baden-Baden, Germany took on the packaging design and, only a short time later, was able to present an eyecatching golden design for the can. Pfanner, a company in Austria, was chosen as the canning partner and, for the subsequent marketing, RICH® Sales & Marketing GmbH was set up in Memmingen, Germany.

With the help of mynetfair, the idea of putting Prosecco in cans was turned into a quality product whose success is due not only to its high quality and consistent market expansion, but also to its high profile. Not least through glamour girl and hotel heiress, Paris Hilton, who is the brand ambassador of the RICH taste in Europe, RICH® Prosecco has advanced overnight to become a market leader and an indispensable presence in trade and gastronomy.

SpongeBob

One of the products was to be a SpongeBob sweet. Normally, sweet manufacturing isn’t part of the remit of a TV production company like the MTV Europe Group, so it first had to find suitable companies specialised in the respective production and distribution processes.

With mynetfair at its side, the MTV Europe Group was able to put together a value chain of suppliers and distribution partners tailored to its needs. The steering of the entire distribution process was taken on by IFC Germany, a successful partner in the area of licensing. Together with Viacom, it is also responsible for marketing.

Companies in China produce the raw materials and finalise the subsequent ingredients of the sweets. Having arrived in Europe, the products are analysed and declared, before they are finally packaged for sale in the European market. An agency in Germany is responsible for the packaging design, and logistics service providers also play an important role in between the individual steps of production.

mynetfair simplified the MTV Europe Group’s search for suitable companies. As such, thanks to a well functioning supply chain, the TV production company was able to successfully establish its sweets with the unmistakable SpongeBob branding in the market. The lollies, candy rings and chewing gum are now available in food retailers, at filling stations, in cash & carry outlets and in chemists.