Burda Direct / Burda Direct Interactive
Burda Direct interactive is a subsidiary of Burda Direct, the specialist of dialogue marketing and customer service based in Offenburg, Germany. Burda Direct Interactive is converging the CRM competencies in the field of target group marketing, online marketing and e-business solutions. The company offers innovative solutions to support the customer dialogue for actively winning over customers due to additional value creation. In particular, ebusiness solutions are a driving force of Burda Direct Interactive. This includes conceiving successful marketing tools in online marketing, comprehensive shop systems and developing and operating portals and community platforms.
The Hubert Burda Media Group is with more than 250 print titles one of the biggest media groups within Europe (focus, BUNTE, Amica, ELLE, freundin, inStyle, Lisa, young, fit for fun, wellfit, CHIP, Cinema, SUPERillu, TV Spielfilm, TV today, Neue Woche, Freizeit Revue, Frau im Trend, Guter Rat, mein schöner Garten, Wohnen & Garten, Wohnträume, TOMORROW, meine Familie & ich, Burda Moden etc.). The activities in 19 countries also include more than 120 radio and internet stakes. Beyond, the Burda group awards the most important media prize in Germany, the BAMBI.
MARKANT Handels und Service GmbH Deutschland
MARKANT Handels und Service GmbH Deutschland is appointed by MARKANT AG, Switzerland with handling its business in Germany.
The aim of the MARKANT trading partnership is to ensure the autonomy and independence of medium-sized companies and therefore also the future of trade between them.
As an important correcting factor in the market, MARKANT brings together the potential of a large number of independent wholesalers and retailers so that all trading partners gain an advantage from the cooperation. The main focus of this partnership lies in the areas of purchasing, central clearing, payment guarantees, logistics, marketing, communication, financing and e-services.
This division comprises international air and ocean freight as well as European overland transportation services. DHL Global Forwarding is the international market leader in the air and ocean freight business. We transport goods and merchandise to an agreed destination at an agreed delivery time and price. In addition, we offer customised solutions for major logistics projects and comprehensive customs services.
Preiszeiger is an economy information service, which collects daily updated price and assortment changes of the most important German discounters and provides this data for its clients. Furthermore, Preiszeiger has also major expertise in data collection of non-discount baskets of goods, creating analysis, and integrating external client databases into its system. The preparation and cultivation of the collected data is another competence. In the current database of the food-sector there are approx. 148,000 files and in the non-food sector over 32,000 files.
Testberichte.de / otest.co.uk / otest.fr
In cooperation with a number of publishing houses, both large and small, Testbeichte.de provides access to an online database of over 250,000 test results and product reviews from more than 380 German-language magazines. With reviews on an ever expanding number of products (currently standing at around 140,000), Testberichte.de has an unparalleled coverage of the entire German market for consumer and specialist magazines. In addition to product reviews the site also features a number of buyer's guides and specifications are given for each product.
Testberichte.de in Germany, otest.co.uk in the UK and otest.fr in France are all served and maintained by Producto AG, a Berlin-based company currently comprising some 43 employees, more than half of these based in the editorial department which processes around 6,500 product reviews per month. Each review on Testberichte.de provides users with the name and issue of the source magazine or a link to an online version, the final score the product received and a summary of the magazine's findings.
Ciao is a multi-million-strong online community that critically reviews and rates millions of products and services for the benefit of other consumers. Available free of charge to consumers in local-language versions in major western European markets, Ciao combines unbiased consumer reviews and up-to-date price information from hundreds of online merchants to make it the most comprehensive source of shopping intelligence on the web. Testimony to Ciao's success, more than 42 million consumers visit the site every month, making it one of the largest shopping portals in Europe.
B&L MedienGesellschaft stands for comprehensive know-how within the food branch, hotel and gastronomy sector, retailing and production as well as the entire market for out-of-house-food. Its leading and branch overlapping role within these sectors is based on publishing numerous customer and special interest magazines (B2B), operating online platforms and other B2B services as well as (co-)organizing international fairs and trade shows especially within the food branches.
For more than 5 decades B&L continuously developed its skills along the market needs. The integrated communication in all fields was a logical and consequent step towards meeting future challenges in regards to content and technology. Approaching into new media worlds, openness for new tasks, and innovative service ideas will also determine the area of New Media.
Special magazines from B&L Media:
RUNDSCHAU für den Lebensmittelhandel (Magazine for the Food Retail)
The RUNDSCHAU is a magazine supporting effective selling and economic activity at the Point of Sale. On the one hand, the RUNDSCHAU reports on prevailing trends of the market concerning industry as well as trade. On the other hand, the RUNDSCHAU edits recent findings in the field of sales psychology, market research and category management and transforms them into easily marketable recommended actions. The RUNDSCHAU informs by a high degree of usefulness and therefore supports the marketeer to reach customer retention and accordingly get more profit and turnover.
Therefore, the RUNDSCHAU’s target group is the operational decision makers in food trade.
With a prevalent edition of 64,789 copies (IVW III/09) the RUNDSCHAU reaches the biggest part of German grocery operators, including owners, management as well as the responsible persons of the assortment of goods – everyone who is concerned with the sale and marketing of branded products (purchasing manager and sales manager).
The RUNDSCHAU, as the initiator and the responsible of the Grips & Co. award (fathered in 1981), assists and promotes young retailers and supports them in learning to market and to sell.
Aon Corporation is the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting. Through its 36,000 professionals worldwide. Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions.
In Germany Aon is the leading provider for insurances concerning transactions in all industry branches and sizes as well as for risk management.
The financing and validation of supply chains and value creation levels is further competence of Aon.
In auditing of operating risks and the adjunctive insurance contracts Aon has major expertise as well.
ausliebeprotzen GmbH has broad knowledge within the food retail and discounter business as well as long experience in the development of successful brands and private labels. Customers are well known and international companies.
As specialist for Corporate Packaging ausliebeprotzen provides packaging design for product assortments from the low cost up to the premium segment.
Further major fields are Marketing and Creative Consulting, Corporate Identity, classical advertisement and B-to-B Marketing.
checkitmobile GmbH is specialized in conception, creation and implementation of innovative mobile applications. The company focuses on developing services for barcode recognition using a mobile phone’s camera. Through this technology a range of customer value-adding applications are being realized: mobile price and product comparison, mobile shopping and more.
barcoo links products in stores with consumer information. The shopper scans the barcode of a product using a standard cell phone camera and receives information via mobile internet. Depending on the product category, the information can include user ratings, organic and health information, background reports or the next shop where the product is sold.
With woabi tedious product research in the internet is finally no longer necessary. Simply scan the bar code, send it in, and you are done! The user immediately receives all relevant product information from an extensive data base of the highest quality. Price comparison is the central feature here. In the blink of an eye, woabi communicates current prices and online shops from a selection of millions of products and numerous suppliers.
Product of the yearThe "Product of the Year" Award takes place every year and rewards the best product innovations in different categories. The idea behind the concept is to support brands and to increase the attractiveness of the product through the recommendation by the consumers themselves. The company "Product of the Year" is independent and guarantees a transparent selection process.
Our goal is to give 10.000 consumers the opportunity to assess the new products entering the market each year and to select the best innovations among them. This is made through a thorough consumer survey based on 3 main criteria: the innovation, the attractiveness and the satisfaction degree with the product.
The winners will benefit from a return on investment through the attractive offers of our media partners and through the sales increase involved by the use of logo in the product’s communication.
The International Food and Beverages Exhibition
Alimentaria is the most important international food and beverages exhibition in Spain and one of the world’s leading events of this type.
5,000 companies and close to 150,000 professional visitors speak for the success of Alimentaria.
infoMantis is specialized in leveraging modern Web 2.0 technologies like RSS, XML, newsfeeds and widgets to deliver push-based online communication that gets your message across instead of being lost in SPAM and overcrowded in-boxes.
Tools like iSaver – an interactive online screen saver – or iNewsFlash 3D – an animated 3D desktop and alerting widget – put your brand and messages in front of online users eyes in enjoyable, entertaining and valuable way so people enjoy your infoMantis based online-push-communication tools instead of being annoyed.
More than 300 clients already trust and rely on infoMantis solutions and support – amongst them well known brands like Ferrari, Volkswagen, eBay, Daimler, Avaya, Sanyo or T-Mobile.