Press release, December 20th, 2011

Google integrates product information of mynetfair

Search engine users benefit from structured product data

Brand product manufacturers highly appreciate the spread of reliable product information. Consumers search online for verified extended packaging. Starting now, the content partnership of the product data specialist mynetfair AG and the internet search engine Google joins these two interest groups. When users search with Google for items, the extended product data base of mynetfair supports with first hand information. Google provides them optimized search results in their own branding – retailers and manufacturers reach with their mynetfair profile many customers.

Customers have already got used to receiving mobile mynetfair product information on their smartphones by scanning the QR- or barcode at the POS. Now they also find this add-on information via Google. They access this data with their home based computers or mobile devices. mynetfair has established working relationships as service provider to many big retail chains. About 1.5 million product profiles are currently being offered on the fast growing mynetfair database.

Ruediger Golluecke, CEO of mynetfair AG, is looking forward to the cooperation with the most important internet search engine: “By cooperating with Google we make accessible the high potential of our product data base to a wide community of users and shorten the ways of communication between manufacturers, retailers and interested people.”

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Press release, October 21st, 2010

Mobile Shopping Guide - mobile scanners really provide support

The mynetfair ProductScout-App

"Look what my mobile can do" was yesterday, today's barcode scanners are even useful tools.

Those responsible for PR and marketing have realized this trend towards "mobile marketing" long ago.

Already now it is obvious: the combination of widely spread existing and approved technology combined with a free of charge accessible database will not only influence the consumer’s behaviour – also the product marketing will have to increasingly coop with this trend.

Do you know this situation?
"Terrific your wine, where did you get it?" "I don’t know, it was a gift."

Meanwhile, no one has to fear this situation anymore whose smartphone holds the right app(lication) available. mynetfair provides this app free of charge as mynetfair ProductScout for the iPhone, Google-Android and in the near future also for others systems. With a single click on the scan button the camera of the mobile phone recognizes the barcode on the bottle and provides the according points of sale nearby. And as easily I can recommend products, innovations etc. with a single click to my friends on facebook.


Beyond, I receive information about alternatives and similar products, consumer reviews, professional product test and more than 8,000 recipes provided by the cooperation partner Recipe-Wiki.


Besides the search for a single product across more than 1.2 million barcodes, you can monitor the latest sales offers and even the entire assortment of 12 retail chains. For this you can use either your regular browser on your computer or your smartphone for which the mobile version has been optimized to the smaller display.

The information is being updated from first hand source such as the retail chains as well as from the suppliers. It is being further enriched through the cooperation with partners such as Ciao.com (Microsoft) or Otest.co.uk, preiszeiger.de or billiger.de with supportive content such as reviews. This way, it turns out to be a valuable guide for private shopping and an important source of information for professional sourcing as well.

Beyond the one dimensional barcode mynetfair’s scanning app also recognizes the two dimensional QR-Codes (Quick Response), by which even a group of products can be displayed.

Furthermore, everyone can easily create his own shopping list. The mynetfair-App supports to quickly find the right products and to optimize shopping.

For companies that maybe interested the company located near Strasbourg also offers affordable "white label" solutions for company scanner applications based on its data base.

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Press release, September 15th, 2009

mynetfair organizes South African Pavilion at the Markant trade fair in Karlsruhe, Germany.

The fact, that the mynetfair Business Online Fairs are not only virtually an interesting contact platform but also in the real world a good networking possibility was demonstrated at the Markant fair in Karlsruhe, Germany last Wednesday and Thursday.

The event was accompanied with the special theme of South Africa. And mynetfair – as a share of Burda Direct – had invited 20 companies from the South African food segment as exhibitors. The idea behind this was the upcoming Soccer World Championship 2010 which will boost the demand for South African products next year. With coffee specialties, chocolate manufacturer, typical liquors etc. the South African pavilion offered a culinary trip through the entire country. “All retail chains will look for typical products during the Soccer World Championship 2010” explained Ruediger Golluecke, CEO of mynetfair. "Meanwhile, 50 to 100 South African companies are already using mynetfair as a platform to permanently represent their companies world wide and get contacts. Tendency: upwards."

Tselane Mokuena, South African General Consul in Munich, highlighted the relevance of such international cooperations with her attendance and stated about the online platform: "mynetfair enables many South African companies new sales channels especially in Europe." More than 5,000 companies are already using the platform as advertising and networking tool – as exhibitors and as visitors.

Bernhard Delakowitz, Business Unit Director of the Markant Group explained his view of the Online Fairs for manufacturers world wide: "In times of uprising discounter chains which follow the strategy of very small assortments we would like to promote special products. The Markant trade fair is the ideal location to display and communicate international products towards our member retail chains."

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Press Release, July 24th, 2009

mynetfair on road show in South Africa

Soccer World Championship offers sales opportunities for the B2B-Online Business Fairs.

Based on the upcoming Soccer World Championship 2010, the B2B Online Business Fairs mynetfair.com initiate new cooperations and marketing approaches with manufacturers from South Africa. The platform opens up towards South African suppliers and buyers to provide new chances just in time for the Soccer Championship hype. “All retail chains will search for typical South African items” explains Ruediger Golluecke, CEO of mynetfair. Between 50 to 100 South African companies already use mynetfair as a permanent presentation and contact platform. Tendency: increasing.

To establish and to deepen existing contacts as well as presenting the online business fairs mynetfair, Ruediger Golluecke and his team went on a road show. They visited the Chamber of Commerce in Durban, and Johannesburg, the Department of Industry and Trade in Pretoria as well as some South African companies such as Caturra, a producer of Coffee specialties, the drink producer Pacmar etc. “mynetfair was perceived quite well all over, the number of exhibiting South African companies on our online fairs will significantly increase based on these recommendations” stated Golluecke.

Markant, a strategic cooperation partner of mynetfair, also contributes a quite important aspect to increase business with South Africa. The independent cooperation of 100 retail chains will dedicate its internal fair in Karlsruhe, Germany in September to the theme “South Africa 2010”, thus, enabling South African companies to present their products quite focused to a selected group of buyers from retail chains.

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Press Release, July 2nd, 2009

mynetfair goes global - now also in South Africa

Exhibitors from the whole world who present themselves as business partners, and professional purchaser who are looking after specific products, and what ever can be used in a trade fair, is available and possible on the Burda Direct-cooperation mynetfair online. The web site brings offers from manufacturers and purchasers from retail chains together. For its first anniversary, the online portal comprehends now about 195,000 products, 9,500 brands and 8,400 exhibitors.

mynetfair bases upon online -"ShowRooms" for exhibitors and recommended products for the category groups food, cosmetics and hygiene. "We want to offer a fast navigation" explains CEO Ruediger Golluecke. Therefore is given to the principle of transparency, to guarantee the quality of the information, an important consideration. Exhibitors show companies and significant details, including customer's references as well as reliable recommendations. Therewith the buyers not only see, that a potential business partner provides the requested product, but he can also see with a few clicks, what kind of experience he has in the category groups he is looking in.

You can choose between six different languages and is thus prepared for visitors and exhibitors from the whole world. Recently, a new and strong trade association has been started, with MARKANT Germany, which is a cooperation of about 100 big and medium sized retail store chains.

And mynetfair is not only developing but also anticipating. With the Soccer World Championship 2010 in South Africa only one year ahead, the platform really wants to open to South African suppliers and purchasers by providing new market opportunities for South African companies around the soccer hype. "A lot of retailers will look after specific topics related to the Soccer World Championship 2010" explains Mr. Golluecke. Between 50 and 100 South African companies are already using mynetfair for advertising and as a contact platform. And the number is rising!

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Press Release, June 9th, 2008

mynetfair presented at the UN in New York

The new virtual trade fair platform mynetfair was presented at the United Nations last week in New York.

After the successful going-live of the new virtual trade fair platform www.mynetfair.com the project was presented to an exclusive group of UN country representatives in the German House at the headquarter of the United Nations.

Besides Ambassador Dr. Martin Ney, German Representation at the United Nations, Dr. Mark Specht, CEO Burda Direct Interactive, and Rüdiger Gollücke, CEO mynetfair, many UN country representatives were present. To these belong representatives of the permanent missions to the UN of Brazil, Iran, Ukraine, Bosnia-Herzegovina, Serbia, and Hungary.

Ambassador Dr. Ney wished mynetfair a successful start and made clear that “it gets more and more important for companies and industries to take part in international trade fairs due to the increasing integration of world economy.” According to Ambassador Dr. Ney, its strength, especially in the era of internet, are based in the possibilities of direct personal communication.

Mr. Andriy Nikitov, representative of the Permanent UN Representation for Ukraine, declared mynetfair is an important step for the continuous cooperation of state and economy. It opens up the possibility for companies not only to advertise their products, but also the different stages of production.

Dr. Mark Specht / Burda Direct Interactive is impressed by the feedback mynetfair arouses in public as well as in politics: “It is noticeable how the world gets smaller and how the economic basic conditions have to be adapted. mynetfair takes this development up at the right spot and offers worldwide companies new chances.”

Background information:

The new virtual trade fair platform mynetfair went live one week ago. It is the goal of mynetfair to offer all market participants - from raw material to the finished good and service providers - a fair market access. The basis for the new platform is a data base with information about the whole value chain in the consumer goods sector.

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Press Release, June 3rd, 2008

mynetfair goes live

mynetfair, the new virtual trade fair platform operated by Burda Direct Interactive and the IFC Europe Group went live on 2 June 2008. The new trade fair portal, mynetfair, links all players in the consumer goods value chain, allows for the creation of new products and opens up new market opportunities.

mynetfair is a central database for all the materials, assembly and manufacturing components, production processes and distribution channels required for products in the consumer goods sector. It is a unique trade fair platform which brings innovators, manufacturers, suppliers, traders and buyers together in an uncomplicated way. mynetfair launches with approximately 2,500 companies presenting over 100,000 products online.

“With mynetfair, Burda Direct Interactive is once again demonstrating its key competencies”, explains Jürgen Siegloch, Managing Director of the Burda Direct Group. “Together with our partner, the IFC Europe Group, we have created a cutting edge online portal which offers a hitherto unprecedented market overview thanks to the innovative use of visual elements and, in terms of Web 2.0, it’s naturally state of the art too”. The goal of mynetfair is to offer fair market access to all participants in the various stages of production - from raw material to end product - and to all service providers, something which has never existed before in this form. The basis of the new portal is a database of information covering the entire consumer goods value chain.

“Every product has its story”, says Rüdiger Gollücke, CEO of the IFC Europe Group and Managing Director of the new platform. “mynetfair supports the process of creative product development and brings together the elements required to realise your ideas”, says Gollücke speaking about the mynetfair philosophy. Trends and developments can be identified at an early stage by every industry and converted into market success quickly and easily. This is also supported by cooperations with market research institutes and other research bodies. Marketing innovations, manufacturing products, selling goods or finding items to purchase - mynetfair is a global network in which every individual participant benefits.

mynetfair is also setting standards with regard to climate and environmental protection right from the start. Thanks to the optimum networking of market participants via internet, freight and passenger transportation are lastingly reduced. In addition, mynetfair supports and informs about topical environmental conservation projects and one USD from every member subscription fee goes towards selected environmental projects.

Background information:

mynetfair is a joint venture by Burda Direct Interactive and the IFC Europe Group.

Burda Direct Interactive is a subsidiary of Burda Direct, the company for sales and services. As specialists for community marketing Burda Direct Interactive combines competency in database marketing, performance based marketing, eBusiness solutions and telecommunication services. The company offers innovative solutions for client dialogue resulting in both added value and increased customer retention.

The IFC Europe Group is regarded as an expert in the area of development and distribution of store brands and licence products in Europe and abroad.

Community marketing professionals meet experts for the international distribution of consumer goods. Together, Burda Direct interactive and the IFC Europe Group are steering mynetfair - a powerful, virtual trade fair platform for consumer goods.

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Press Release, January 21st, 2008

A Vision becomes reality –
now, Globalization can be fair!

Burda Direct interactive and the IFC Europe Group are proud to present the new industrial fair portal "mynetfair", a community for retailers, manufacturers and consumers of consumer goods.

Burda Direct interactive and the IFC Europe Group present the new portal "mynetfair" at the DLD in Munich. mynetfair links the international distribution, marketing and manufacturers of all sorts of consumer goods in a single network. As a permanent virtual fair, the new portal will open real market opportunities for innovative ideas and committed companies around the world, eliminating substantial trade barriers with regards to location, logistics, product safety and access to capital funds and providing contact to decision makers.

mynetfair strives to offer an unprecedented fair market access and market transparency to all participants in the various production stages - from raw material to finished products – as well as all service providers. The new portal builds on a database with information on the complete value-added chain of all consumer goods. The community services include among others attractive networking opportunities, interesting sourcing conditions, professional marketing tools, convenient financing concepts and the provision of analyses, certificates and insurances.

mynetfair is operated by the IFC Europe Group, a company focussing on the international distribution of consumer goods, and Burda Direct interactive, the dialog marketing division of Burda Direct. "Our company is focussed on professional customer communication and handling large data volumes, and furthermore offers a broad access to market research and trend scouting concerning consumer goods", says Mark Specht, CEO of Burda Direct interactive.

The partnership with the IFC Europe Group provides the foundation for a successful business concept. Rüdiger Gollücke, CEO of IFC Europe and Managing Director of mynetfair, explains: "mynetfair enables us to create a new dimension in the market. Networking all players allows for a strong community. This is our contribution to a more fair and sustainable globalisation."

About Burda Direct interactive

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Burda Direct interactive is a subsidiary of Burda Direct, the expert for dialog marketing and customer service situated in Offenburg. BDI combines CRM competencies in the fields of target-group marketing, online marketing and e-business solutions. The company offers innovative solutions with regards to customer communication for active customer retention with additional value creation.

Burda Direct interactive's growth is mainly driven by e-business offers. These include the design of successful marketing tools for online marketing, complete shop systems as well as the development and operation of portals and community platforms.

Burda Direct interactive’s more than 100 cooperation partners include a.o. renowned companies like KarstadtQuelle, BMW Group, Amazon.de, the Deutsche Sparkassen Verlag as well as Xing.com.

About the IFC Europe Group

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Like its affiliates, the IFC Europe Group is focussed on the development and distribution of private labels, brands and license products in Europe and various overseas countries.

IFC Europe has a long-term experience in the supply and development of goods from the most various categories, including sweets (e.g. Sponge Bob, Hello Kitty), dairy products, alcoholic drinks (e.g. RICH Prosecco) and soft drinks (e.g. VIVA Slap), gourmet food (e.g. Jamie Oliver), tinned food (e.g. Golden Gate), sausage and non-food products (e.g. shoes and kitchen equipment).

IFC represents international companies and products from more than 10 European countries and China and exports goods to many European and overseas countries.

For more information:
Andreas Hoefermann
mynetfair AG
Phone: +49 7851 6188-290
Fax: +49 7851 6188-299
andreas.hoefermann@mynetfair.com

Monika Kopf
Head of PR & Sales Marketing
Burda Direct GmbH
Phone: +49 781 84 63 70
Fax +49 781 84 63 85
kopf@burdadirect.de

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