Press release, December 20th, 2011

Google integrates product information of mynetfair

Search engine users benefit from structured product data

Brand product manufacturers highly appreciate the spread of reliable product information. Consumers search online for verified extended packaging. Starting now, the content partnership of the product data specialist mynetfair AG and the internet search engine Google joins these two interest groups. When users search with Google for items, the extended product data base of mynetfair supports with first hand information. Google provides them optimized search results in their own branding – retailers and manufacturers reach with their mynetfair profile many customers.

Customers have already got used to receiving mobile mynetfair product information on their smartphones by scanning the QR- or barcode at the POS. Now they also find this add-on information via Google. They access this data with their home based computers or mobile devices. mynetfair has established working relationships as service provider to many big retail chains. About 1.5 million product profiles are currently being offered on the fast growing mynetfair database.

Ruediger Golluecke, CEO of mynetfair AG, is looking forward to the cooperation with the most important internet search engine: “By cooperating with Google we make accessible the high potential of our product data base to a wide community of users and shorten the ways of communication between manufacturers, retailers and interested people.”