The new seal of recommendation for good products in the German retail
It has become easy to buy products that are manufactured according to trends, health requirements or attitudes. Without meat, BIO, vegan, gluten - these are just a few examples. It is important that this is marked by a sign that is trustworthy. So everyone can find his products in retail immediately that he is looking for.
The situation is different with the 5 million Muslims and consumers who look for halal-certified products for themselves or others. Many Muslims shop in German retail stores and do not know which product they may or may not consume. We would like to give Muslim customers a decision aid on the shelf as to what is Halal and what is not.
For this purpose we have developed the recommendation seal gutes erlaubt®, because Halal means "good halal allowed" in context. The aim is to recommend an honest product for a permitted diet, in which the idea of dealing with the environment, nature and fellow human beings also has a place. And thus gutes erlaubt® is an added value on good and healthy nutrition. Thus gutes erlaubt® stands for halal certified products, which are produced without genetically modified raw materials, artificial flavours and colourings, taking into account the fair treatment of the environment, resources and employees.
gutes erlaubt® is an added value for Muslims and for everyone who values good and healthy nutrition.