Mediterranean Turkish food & beverages
Mediterranean Turkish Food & Beverages
Today around three million consumers of Turkish origin live in Germany. An increasingly important target group with a consumption potential of 30 billion euros per year. Over three generations, the Turkish food and cooking culture has remained in Germany. The main reason for this is that Turkish cuisine, with its immense variety, has something to offer for every taste. In particular, Mediterranean products in various forms enjoy a very high status.
But not only the Turkish target group, German consumers are also receptive to Turkish-oriented foods. Inspired by Turkish friends, by a vacation in Turkey or by an interesting cookbook, more and more Germans are developing a taste for Turkish culinary delights, especially the light Turkish-Mediterranean cuisine.
The variety of Turkish food & beverages presents a promising trend in the German food retail trade. Above all, the marketing of Mediterranean-positioned products is gaining in importance every year. A well-assorted range of specialities from the popular holiday destination Turkey is an attraction that attracts additional customers to the retail trade. For the staging of culinary delights from Turkey with a good Mediterranean assortment, the TurkishTaste powered by DTFOODambassador is the focal point.