January 21st, 2008, A Vision becomes reality
Press Release, January 21st, 2008
A Vision becomes reality –
now, Globalization can be fair!
Burda Direct interactive and the IFC Europe Group are proud to present the new industrial fair portal "mynetfair", a community for retailers, manufacturers and consumers of consumer goods.
Burda Direct interactive and the IFC Europe Group present the new portal "mynetfair" at the DLD in Munich. mynetfair links the international distribution, marketing and manufacturers of all sorts of consumer goods in a single network. As a permanent virtual fair, the new portal will open real market opportunities for innovative ideas and committed companies around the world, eliminating substantial trade barriers with regards to location, logistics, product safety and access to capital funds and providing contact to decision makers.
mynetfair strives to offer an unprecedented fair market access and market transparency to all participants in the various production stages - from raw material to finished products – as well as all service providers. The new portal builds on a database with information on the complete value-added chain of all consumer goods. The community services include among others attractive networking opportunities, interesting sourcing conditions, professional marketing tools, convenient financing concepts and the provision of analyses, certificates and insurances.
mynetfair is operated by the IFC Europe Group, a company focussing on the international distribution of consumer goods, and Burda Direct interactive, the dialog marketing division of Burda Direct. "Our company is focussed on professional customer communication and handling large data volumes, and furthermore offers a broad access to market research and trend scouting concerning consumer goods", says Mark Specht, CEO of Burda Direct interactive.
The partnership with the IFC Europe Group provides the foundation for a successful business concept. Rüdiger Gollücke, CEO of IFC Europe and Managing Director of mynetfair, explains: "mynetfair enables us to create a new dimension in the market. Networking all players allows for a strong community. This is our contribution to a more fair and sustainable globalisation."
About Burda Direct interactive
Burda Direct interactive is a subsidiary of Burda Direct, the expert for dialog marketing and customer service situated in Offenburg. BDI combines CRM competencies in the fields of target-group marketing, online marketing and e-business solutions. The company offers innovative solutions with regards to customer communication for active customer retention with additional value creation.
Burda Direct interactive's growth is mainly driven by e-business offers. These include the design of successful marketing tools for online marketing, complete shop systems as well as the development and operation of portals and community platforms.
Burda Direct interactive’s more than 100 cooperation partners include a.o. renowned companies like KarstadtQuelle, BMW Group, Amazon.de, the Deutsche Sparkassen Verlag as well as Xing.com.
About the IFC Europe Group
Like its affiliates, the IFC Europe Group is focussed on the development and distribution of private labels, brands and license products in Europe and various overseas countries.
IFC Europe has a long-term experience in the supply and development of goods from the most various categories, including sweets (e.g. Sponge Bob, Hello Kitty), dairy products, alcoholic drinks (e.g. RICH Prosecco) and soft drinks (e.g. VIVA Slap), gourmet food (e.g. Jamie Oliver), tinned food (e.g. Golden Gate), sausage and non-food products (e.g. shoes and kitchen equipment).
IFC represents international companies and products from more than 10 European countries and China and exports goods to many European and overseas countries.
For more information:
Phone: +49 7851 6188-290
Fax: +49 7851 6188-299