WWF: Partner of the economy
© WWF Germany / Holger Roenitz
WWF & Economy
WWF believes that business, trade and industry have an essential role in supporting conservation efforts and promoting greater environmental responsibility for our planet.
WWF strives to build environmental awareness by working with businesses to help improve their environmental performance, as well as boost their economic bottom line. Governed by the principle Good for the Earth, Good for Business, the WWF is committed to partnering with companies who wish to look towards relationships involving:
© WWF
Licensing
Licensing is granting the use of the WWF name and logo in terms of product or service promotion. This is an ideal opportunity for the companies and their trademarks to be positioned with the WWF brand. By linking your brand with the powerful WWF Panda brand, companies add value to their company profile and strengthen their brand image.
Companies with a proven track record of corporate environmental responsibility and whose products are manufactured using environmentally friendly practices and materials may be eligible to apply for a licensing agreement.
© WWF / Zig Koch
Corporate Sponsorship
Every year the WWF initiates and holds different campaigns tailored to raise general public awareness around wildlife conservation issues around the world.
There is a great potential for the corporate sector to co-operate with the WWF for developing partnerships that can lead to mutual benefits, not only for conservation but also in terms of marketing and communications.
Companies can sponsor conservation work of WWF in particular areas of wildlife protection. They can finance the publication of WWF annual reports, brochures and other materials. Gaining media outlets as information sponsors can help provide free air-time and space for coverage of the WWF activities.
